Knowledge base

Airport Stories - world`s first research on passenger attitudes towards airport advertising

Frequent flyers form a cosmopolitan, high-income and influential audience, which is of great value for both brands and airports.

HIGH-INCOME

Average income 30% higher than average income of local population.

INFLUENTIAL

40% of all air passengers travel for business.

WAITING

Passengers spend nearly 3 hours per trip in international airports.



85%

Frequent flyers like airport advertising

77%

Pay attention to advertising

75%

Like to look at exhibition stands

86%

Think an airport is a good place to sample products

78%

Enjoy shopping

69%

Inclined to make impulse buys




Financial and cultural center of Russia

Rapidly growing industry: passenger traffic expected to double by 2031

Pulkovo Airport