Airport Stories - world`s first research on passenger attitudes towards airport advertising
Frequent flyers form a cosmopolitan, high-income and influential audience, which is of great value for both brands and airports.
Average income 30% higher than average income of local population.
40% of all air passengers travel for business.
Passengers spend nearly 3 hours per trip in international airports.
Frequent flyers like airport advertising
Pay attention to advertising
Like to look at exhibition stands
Think an airport is a good place to sample products
Inclined to make impulse buys